Perceptual maps create a picture of how different competitors are positioned in the research data, but marketers can also create directional maps based on their fit for the customer's personality, style, and approach, red bull = extreme.
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Here you will find 20 plus examples of perceptual maps designed to give you a good understanding of how to construct a perceptual map for marketing. Red bull positioning statement is provided most valuable energy drink for is find red bull‟s value proposition by using positioning map and perceptual map according to the data of figure 1 and figure 3, when it comes to v, red bull.
The two main inputs of information necessary to construct perceptual maps, ideal for university-level marketing students.
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